Sharaku 2: A Bold Reinterpretation of a Mysterious Artist

Yasuhito Takeuchi's Award-Winning Poster Design Inspired by Sharaku

Yasuhito Takeuchi's Sharaku 2 is a poster design that pays homage to the mysterious and influential Edo-era painter, Sharaku. This unique project, which won the Silver A' Graphics, Illustration and Visual Communication Design Award in 2018, blends traditional Japanese art with contemporary design elements.

Takeuchi drew inspiration from the life and work of Sharaku, a painter known for his distinctive style and bold exaggerations of Kabuki actors' faces and bodies. Despite the strict societal rules and moral corruption of the Edo era, Sharaku stood out with his originality and refusal to conform to stereotypes. This spirit of nonconformity and boldness deeply inspired Takeuchi in his design process.

Sharaku 2 is a unique blend of history, art, and fashion. Takeuchi chose to depict Sharaku as a woman, breaking away from traditional interpretations and adding an element of surprise. The design does not adhere to a specific era or period, allowing for experimental challenges and a strong impact on the art direction. The poster is a visual representation of Sharaku's world, as seen through Takeuchi's eyes.

The design process involved minimal use of graphic techniques, with a focus on finishing the objects in the photographs themselves using pictorial design. Collaborations with a fashion designer and an interior designer resulted in the creation of unique elements like Kabuki mirrors and socks. The final design is a harmonious blend of Sharaku's mystical contemporary art and Takeuchi's own vision.

Creating Sharaku 2 was not without its challenges. The unrestricted nature of the project meant that Takeuchi had to strike a balance between not using many graphics and typography and not presenting just standard photography works. The process involved extensive research, brainstorming, and collaboration, resulting in a stunning final product that was exhibited at Tokyo Design Week in November 2016.

In conclusion, Yasuhito Takeuchi's Sharaku 2 is a testament to the power of creativity and boldness. It is a reinterpretation of a historical figure that pushes boundaries and challenges conventional norms. The design serves as a reminder that art, like life, is open to interpretation and that the best creations often come from a place of freedom and nonconformity.


Project Details and Credits

Project Designers: Yasuhito Takeuchi
Image Credits: Image #1: Creative direction Yasuhito Takeuchi, Art direction Yasuhito Takeuchi, Photographer Junji Ishiguro, Hair & make up Minako Suzuki, Styling Tsuyoshi Takahashi, Cast Karin, Sox design Takahiro Gonno, Sox Graphic design Yasuhito Takeuchi, Kabuki Poster Frame design Yasuhito Takeuchi, Kabuki Poster Frame production Akihiko Yoshida
Project Team Members: Yasuhito Takeuchi
Project Name: Sharaku 2
Project Client: Yasuhito Takeuchi


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